When everyone’s a broadcaster, is everyone an... →
thecoolcommentator: Teens get PUNK’D with a fake horror movie trailer. Here is the article from Adweek. Quite an epic stunt! “It was billed as an urban suspense thriller with a big twist. But teens in Milwaukee who have been anticipating the premiere of the new movie 2028 since late December, got a surprise they never saw coming. The movie they were expecting was really a PSA about teen...
Will Tim Tebow's Pro-Life Bowl Ad Kill His... →
“From a marketer’s point of view, this would dramatically shorten the window of opportunity,” said Drew Kerr, president of New York-based Four Corners Communications. “The last thing any major advertiser would want to do is rock the religious boat of America, because a grassroots backlash would be too costly. … When it comes to topics like abortion, people have long...
A Campaign Linking Clean Clothes With Stylish... →
In short, the ads suggest that at a time when buying new clothing is almost as out of style as a leisure suit, a detergent that cares for the clothing already in closets and dressers may be worth the extra cost. (Via NYTimes)
It's not the rats you need to worry about →
Amazon and the Kindle have killed the bookstore. Why? Because people who buy 100 or 300 books a year are gone forever. The typical American buys just one book a year for pleasure. Those people are meaningless to a bookstore. It’s the heavy users that matter, and now officially, as 2009 ends, they have abandoned the bookstore. It’s over. (Via. Seth Godin)
Magazines: Most Effective Print Ads of 2009 →
floatie: “How much advertisers pay for your attention”. A short video clip from the website GOOD that puts into perspective the costs of advertisements that we pass each and every day. Ah to be a capitalist.
hovemann: Shimano Campaign
gautamramdurai: “Don’t pigeon-hole yourself. Don’t be frightened. Challenge the perception of what an agency is.” Tony Davidson of Wieden+Kennedy on Vimeo
What Goes Around Comes Around
wackoness: Big Ant International have won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards held this week. Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq, pointing to the Global Coalition for Peace web site. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster. What...
NY TIMES: "People who have seen the tablet say... →
What's Cadbury's Global Reach Worth to Kraft? $19... →
IKEA's brilliant facebook campaign →
criminally-vulgar: “Here’s the story. IKEA opened a new store in Malmo, Sweden and didn’t have a lot of money to advertise about it or let people know about it. So they hired a small advertising agency called Forsman and Bodenfors to create a special launch campaign. Now, what the agency did was that it created a Facebook profile for the store manager, Gordon Gustavsson. and over a period of 2...
Advertising is only evil when it advertises evil things– David Ogilvy (via imjohana)
hovemann: Children’s Panadol: Their pain is your pain Advertising Agency: Ogilvy & Mather, Singapore Executive Creative Director: Todd Mccracken Creative Director / Art director / Typographer: Maurice Wee Creative Director / Copywriter: Renee Lim Art Director / Typographer: Roy Wisnu Hariadi Photographer: Jonathan Tay Producer: Isk
Conde Nast's GQ App Gets Foothold With Consumers →
. Already the GQ app, which Hearst Magazines soon followed with an Esquire app, counts toward the circulation guarantees that magazines give advertisers. And Conde today said readers are spending as much time and generally engaging with the app versions of GQ as much as they do with print editions. Repeat readers will start getting a price break on new app versions of GQ, Conde said today, paying...
From our experiences, we see that audiences (readers, listeners, viewers)...– 12 Surprising Things Holding Back Online Video Advertising (via christinebeardsell)
Spain to Ban Some Diet, Beauty TV Ads Before 10... →
(AdAge.com) — Marketers in Spain could be banned from advertising certain beauty products and services before 10 p.m., as the government attempts to stamp out the growing number of eating disorders and improve the mental health of young women fixated on their weight and appearance.”; yahooBuzzArticleType = “text”; http://adage.com/article?article_id=141610 LONDON...