March 2010
44 posts
Adult Playland
Now this is cool. Ad agency DDB Sydney have created an adult sized McDonald’s playland. Wicked.
Burger King makes use of Digg's empty results page: innovative marketing technique? (via Mashable) →
mashable.com
Everyone keeps sayin’ it… Today, the best way into consumers’ hearts, minds and wallets is by catching them off guard; catching them when they are otherwise occupied in an activity that they have *chosen* to take part in.
A good example- searching for something on Digg. No results? BOOM: Burger Kind ad. It’s not too invasive, it does not interrupt the user’s activity, it’s just *there*.
I think it’s a rather brilliant marketing idea.
Toronto Academy of Karate: Karateboard
Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Play
Play
Play

